Press Releases & Mailings

Artist: Delirious?
Label: Fierce! Distribution
Date: Apr 2001

While many claim to have started small, few successful labels can lay claim to a heritage quite as rich as Furious? Records and its associate, Fierce! Distribution. For it was back in the early 1990's that five band members put together tapes of six songs, sold them to their friends and jokingly called themselves a record label. Years later, with hundreds of thousands of units shipped to virtually every territory in the world, there can be no doubt that Furious? Records is here to stay.

Yet while the sales figures rocketed, the artist rosta seemed to be taking a little longer to expand. For years, Furious? Records' only signed band was Delirious?, and along with their Manager (Tony Patoto), the five band members oversaw all aspects of the label's running. However, as experience and success grew, thoughts developed and plans were made: the time was right to face the challenge of re-producing the achievements of Delirious? with other acts. On 1st October 2000 Fierce! Distribution was born: a worldwide distribution company specialising in uniquely focused marketing, sales and distribution.

When it comes to running a label, the crew behind Furious? Records and Fierce! Distribution bring something unique to the party: corporate history has meant that the only way they know how to do things is to be artist-focused, to value creativity of expression, and to strive for satisfaction, integrity and success.

Fierce! Distribution owned by Delirious? and Tony Patoto--is based at the new Furious? Records UK offices in Arundel, on the English south coast. Under the management of Jonathan Brown (formerly Music Director of Word Music and Publishing), Fierce! Distribution has the distribution rights to Delirious? And future Furious? Records artists as well as acts that have come from recent signings. Sparrow Records have turned to Fierce! to distribute their artists Switchfoot, Earthsuit and Kendall Payne while Make Way Music has entrusted them with artist Graham Kendrick. With a rosta boasting such proven quality and luminous potential Fierce! Distribution has already sparked more than its fair share of interest and excitement.

Fierce! Distribution and Furious? Records share passionately held beliefs about the right way to do things. By declaring their position as artist, sales and marketing companies solely focusing on Christian and mainstream markets throughout the world, both are declaring their intention to go about their business in a unique way: by choosing to place emphasis on primary artists, both locally and internationally signed, on building brands and developing a catalogue through effective marketing strategies that drive demand.

Condensing the aims still further, we arrive at the claim that both companies have their sights fixed on playing key roles in affecting and impacting today's generation. Both will offer culturally relevant artists and media lines that build confidence and credibility allowing the artists that opportunity to fulfill their potential and achieve ambitions shared by all. As for where that will lead all involved, there's a saying that did the rounds in the early days of Delirious?: we'll take it wherever it goes... Fierce