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Sales pressure
Last modified: 04 Aug 2004

The Editor of Soteria Magazine e-mailed me yesterday to let me know about a Delirious? interview in their current issue. It's an interesting read but whilst it is fairly standard with nothing all that new or exciting, one thing did stick in my mind. In the interview, Tim Jupp says the following:

"We are not under the same commercial pressure as other bands. We are not selling songs through a major label, which means we retain control of our music. Also, we don't have targets for the number of records we have to sell, or face being dropped. As a Christian band our values and goals are different."

Most d:fans already knew this of course, but there's also something incredibly important in those last two sentences that many people forget about. Over the years I've seen many people criticise Delirious? and say that certain CDs, DVDs etc were only released to make money. But what those people forget is that most bands have a record contract where they are expected to sell x million copies of their latest CD. If they fail to sell enough, the record label drops the artist and moves on to the next big thing.

With Delirious?, it's different. They are their own boss. Therefore, whilst they still need to sell enough CDs to pay their bills and make a living, they are not under the same pressure to 'sell sell sell'. They don't have that same money-oriented approach that is forced on a lot of artists by the hunger of their record company. That gives them the freedom to follow their own morals and goals, and that is something that is very unique in the music industry.